Black Magic Elephant Ear's attractive enormous heart-shaped leaves remain deep purple in colour throughout the season. It features subtle buttery yellow tubular flowers along the stems in mid summer. The fruit is not ornamentally significant. Best grown in fertile, organically rich soil. Full sun brings best leaf colour in this variety. In colder climates it can be removed after first frost and stored in a cool dry place until spring. The huge foliage is stunning as a garden accent.