The Purple Coneflower is one of our most popular native wildflowers. Plants form a midsized mound of coarse dark-green leaves, bearing large daisy flowers with magenta-pink petals surrounding an orange-brown central cone by midsummer. Beautiful companion to E. purpurea ‘Pow Wow White’. Coneflowers are sturdy and easy-care perennials that perform best in a sunny location. Flowers are very attractive to butterflies. Outstanding for cutting. Removing faded flowers regularly will greatly increase the blooming period. Leaving dried seed heads on the plants at the end of the season will provide food for wintering birds. They're also useful in dried arrangements. Plants may be easily divided in early spring. Any seedlings that appear can also be moved at that time.